2 min read
Official Press Release
EquityRoots.com, a brand backed by lawyers, hoteliers, and land-use experts is an online crowdfunding platform exclusively dedicated to offering investment opportunities in branded hotel assets. The team at EquityRoots.com has developed and launched an online platform to offer prospective investors, both domestically and internationally, a chance to participate and invest into highly rewarding franchised hotel assets by Marriot, Hilton, IHG, Starwood, and Hyatt. Similarly, hotel owners may use the platform to find equity partners or get a loan from the public. However, all funding requests undergo a strenuous vetting process before EquityRoots.com chooses to conduct a public offering and allow registered website users to perform due-diligence, sign contracts, and invest with the click of a button. It’s worth noting how simplified and efficient the real-estate investment process becomes without brokers, middlemen, or commissions. This is the very essence of crowdfunding.
EquityRoots.com recently approved and launched its first public offering for a dual branded IHG new-construction project in Schaumburg, Illinois— a prominent corporate-suburban market of Chicago. The hotels will be surrounded by 2.4 million square feet of Class-A office space on a site with expressway visibility and minutes from the 10th largest mall in the country. Development plans will feature a full-service brand paired with a Limited-Service flag, efficiently sharing a swimming pool, patio, and fitness center. The public offering raised more than $2 million within the first 72 hours.
In general, crowdfunding has opened the doors for savvy investors from all over the world to pool capital and invest side-by-side with proven industry players. Online capital formation has allowed EquityRoots.com to take advantage of the accessibility of the Internet and the vast networks of friends, family, and professional networks that stay connected through it. With recent legislation like the Jumpstart Our Business Startups Act, EquityRoots has and will continue to democratize the investment marketplace.