Over the last three decades, the National Football league (NFL) has graced the hearts of sports fanatics across the world and has become entrenched in the homes of almost every American as evidenced by the Sunday afternoons and evenings when most Americans are glued to their TV’s.
It really is remarkable how the NFL has not just become a weekly television event but also a global brand. Everywhere we go—including outside of the U.S., there seems to be a kid or an adult wearing a sports jersey or a hat of their favorite player or football team. This speaks volumes about how the NFL has managed to expand its influence to all parts of the world in such a quick and efficient fashion. It’s neither a coincidence nor a surprise that football is starting to be considered “America’s pastime” rather than baseball nowadays.
Currently, the NFL doesn’t just market live football games on TV, but they also promote other events such as training-camps for each professional football team, the Super Bowl, and the NFL Draft. The TV ratings for each of these events are usually mind boggling—meaning they are probably going to be the most watched program of the day it’s aired. In addition, the cities, where these events are hosted, will reap the benefits because of the amount of commerce and business that will take place during the respective event. That is why cities from all over the U.S. will do “whatever is takes” to be awarded the host city of these NFL sponsored events, in particular the Super Bowl. This is no different for the NFL Draft.
During the week of August 10 to August 14, the NFL owners stayed at the Hyatt Regency Hotel in Schaumburg, IL to discuss the potential expansion of a few franchise teams, and the location of the 2015-2016 NFL Draft. The city of Chicago was the “center of attention” for the NFL community.
Schaumburg is the center of commerce for the Chicago land area. The city’s ability to offer abundant hotel conference and hotel meeting room space, paired with a fresh supply of premium branded hotel rooms is the reason why global corporations consistently pick Schaumburg to host their events and meetings. Additionally the city’s diverse accessibility to expressways and O’Hare International Airport is why businesses choose to stay in Schaumburg hotels.
From the city of Chicago’s perspective, city officials view the Draft as a major demand driver—thus providing a major boost to the local economy. For example, there will probably be a spike in the hotel occupancy and retail businesses as evidenced by the hotels filling up their rooms and clothing stores selling out their jerseys or hats.
With the global appeal and influence of the NFL brand, this will be a glorious opportunity for the City of Chicago. On Tuesday the NFL announced that Chicago would indeed be the host of the 2016 NFL Draft once again.